Boost Portugal
Experience Booking Website
Context
Boost Portugal is a major experience operator offering tourist activities across Lisbon and Porto,
from Tuk Tuk and Segway tours to gastronomy, e-bike experiences and full-day excursions. The
existing website lacked the clarity, structure and trust signals needed for users choosing
experiences online. The goal was to create a lighter and more intuitive booking experience that
helped visitors compare options and feel confident before booking.
My Role
I was responsible for the UX/UI design, including wireframes, prototyping, interface redesign and
the creation of a reusable design system.
Reducing Uncertainty During Selection
The main challenge was helping users quickly understand and compare different experiences. The
original product cards provided basic information but lacked enough context to support
decision-making. I redesigned the cards by introducing concise descriptions, allowing users to
understand each experience at a glance without opening multiple pages.
Building Trust Before Booking
For visitors choosing experiences in an unfamiliar city, trust was essential. The reviews section
was redesigned to improve readability, removing text placed over images and creating a clearer
presentation of customer feedback. Trust elements were distributed throughout the journey, including
social proof sections and company credentials that reinforced Boost Portugal's credibility.
Designing the Booking Experience
Experience pages contained extensive information, creating the challenge of maintaining clarity
throughout a long decision journey. A sticky navigation system helped users understand their
position and quickly access relevant sections, while a persistent booking button kept the main
action available at any moment. A custom interactive itinerary component was also created to
transform a simple list of stops into a visual story, combining images and descriptions to help
users better understand the experience and build confidence before booking.
