Level Arena

Social Gaming Experience Website

Reducing uncertainty by showing activities upfront through video.

Context
Level Arena is Portugal's first social gaming company. As a new business without a digital presence, they needed a website that could introduce the concept, express the brand identity and support the sale of experiences and packages.

My Role
I translated the brand guidelines into a complete UX/UI solution, including wireframes, prototyping, visual identity and a reusable design system.

A scalable design system translating the brand into digital.

Extending the Physical Experience
The website was designed as an extension of the physical venue, transforming the atmosphere of the arena into a digital experience. A dark visual language, neon accents and custom illustrations created anticipation and established a distinctive identity before the visit.

Extending the physical arena atmosphere into the digital experience.

Designing Experience Discovery
Since Level Arena was introducing a new type of entertainment experience, the main challenge was helping users understand the activities quickly. Instead of relying on static images and descriptions, experience cards used short video loops to communicate the atmosphere and gameplay immediately. This approach prioritised emotional engagement and helped users understand the concept before booking.

Using video to introduce the experience before details.

Outcome
The project delivered a complete digital identity and structured booking journey, allowing users to discover activities, explore packages and engage with the brand from launch.