Level Arena
Social Gaming Experience Website
Context
Level Arena is Portugal's first social gaming company. As a new business without a digital presence,
they needed a website that could introduce the concept, express the brand identity and support the
sale of experiences and packages.
My Role
I translated the brand guidelines into a complete UX/UI solution, including wireframes, prototyping,
visual identity and a reusable design system.
Extending the Physical Experience
The website was designed as an extension of the physical venue, transforming the atmosphere of the
arena into a digital experience. A dark visual language, neon accents and custom illustrations
created anticipation and established a distinctive identity before the visit.
Designing Experience Discovery
Since Level Arena was introducing a new type of entertainment experience, the main challenge was
helping users understand the activities quickly. Instead of relying on static images and
descriptions, experience cards used short video loops to communicate the atmosphere and gameplay
immediately. This approach prioritised emotional engagement and helped users understand the concept
before booking.
Outcome
The project delivered a complete digital identity and structured booking journey, allowing users to
discover activities, explore packages and engage with the brand from launch.